VCA CAMPAIGN PAGE REVIEW
|Client||Volvo Cars Australia|
|Role||User Experience and Interface Design|
This was a self-initiated project to further understand Volvo’s lead generation process for a retail offer. This involved research through both website and CRM analytics to understand what and where a users first interactions with a new retail offer were.
Research showed that there was significant drop off when users clicked through to the website when viewing email on their mobile. This led to an initial heuristic evaluation of the offer page.
Referencing my observations and discussions with other users’ experiences within my company who were familiar with the site, I approached the design determined to set a clear hierarchy of messaging. Consideration was also given to heroing the vehicles on offer and what information was presented above the fold on both desktop and mobile.
Further consideration had to be given to execution and build, as this site had to be possible through Volvo’s Sitecore CMS system.
To present this back to the accounts team, I used InVision FreeHand, highlighting key areas on both designs, making clear comparisons and expresssing my concerns with the current design.