VCA ALL-NEW XC90 CAMPAIGN LAUNCH
|Client||Volvo Cars Australia|
|Role||Visual Design, UI, Print and Video Editing|
When launching the All-New Volvo XC90 SUV, I worked closely with the creative team to design and execute our creative ideas. This leave-behind was a 60 page document that showcased our campaign look and feel including the many assets that were designed for the launch.
Using large imagery through out, I aimed to create a stunning and sophisticated look that worked hand in hand with the manifesto that overlayed the images, line by line.
This campaign also included UI design for iPad brochures and CRM. Many pieces of print collateral were also designed, including technical specification sheets, trim selections cards and pricing brochures for silent salesmen.
Taking the written menifesto further, I cut together a short menifesto film using existing Volvo XC90 footage to further translate our campaign direction.